Opelika is a medium-sized city located in the state of Alabama. With a population of 35,005 people and 14 associated neighborhoods, Opelika is the 18th largest community in Alabama. There's nothing like the smell of a brand new house, and in Opelika, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Opelika, and putting down their money on brand new construction. Opelika’s real estate is, on average, some of the newest in the nation. Opelika does seem to be experiencing an influx of affluent people, because the median household income is $65,004.00.

Opelika real estate is some of the most expensive in Alabama, although Opelika house values don't compare to the most expensive real estate in the U.S.

A relatively large number of people in Opelika telecommute to their jobs. Overall, about 7.50% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The citizens of Opelika are very well educated compared to the average community in the nation: 36.42% of adults in Opelika have a bachelor's degree or even advanced degree.

The per capita income in Opelika in 2022 was $35,177, which is upper middle income relative to Alabama, and middle income relative to the rest of the US. This equates to an annual income of $140,708 for a family of four. However, Opelika contains both very wealthy and poor people as well.

Opelika is an extremely ethnically-diverse city. The people who call Opelika home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Opelika residents report their race to be White, followed by Black or African-American. Important ancestries of people in Opelika include English, Irish, German, Scottish, and African.

The most common language spoken in Opelika is English. Other important languages spoken here include Spanish and Langs. of India.