McFarland is a somewhat small city located in the state of California. With a population of 14,019 people and three associated neighborhoods, McFarland is the 364th largest community in California. McFarland has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in McFarland, where the median household income is $42,641.00.

In terms of college education, McFarland ranks among the least educated cities in the nation, as only 3.96% of people over 25 have a bachelor's degree or advanced degree.

The per capita income in McFarland in 2022 was $14,419, which is low income relative to California and the nation. This equates to an annual income of $57,676 for a family of four. However, McFarland contains both very wealthy and poor people as well.

McFarland is an extremely ethnically-diverse city. The people who call McFarland home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in McFarland, accounting for 90.28% of the city’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of McFarland residents report their race to be White, followed by Black or African-American. Important ancestries of people in McFarland include Irish, English, Dutch, Danish, and German.

Foreign born people are also an important part of McFarland's cultural character, accounting for 29.47% of the city’s population.

The most common language spoken in McFarland is Spanish. Other important languages spoken here include English and Italian.