Santa Cruz, CA (Branciforte Creek)

There are two complementary measures for understanding the income of a neighborhood's residents: the average and the extremes. While a neighborhood may be relatively wealthy overall, it is equally important to understand the rate of people - particularly children - who are living at or below the federal poverty line, which is extremely low income. Some neighborhoods with a lower average income may actually have a lower childhood poverty rate than another with a higher average income, and this helps us understand the conditions and character of a neighborhood.

The neighbors in the Branciforte Creek neighborhood in Santa Cruz are wealthy, making it among the 15% highest income neighborhoods in America. NeighborhoodScout's exclusive analysis reveals that this neighborhood has a higher income than 95.8% of the neighborhoods in America. With 20.7% of the children here below the federal poverty line, this neighborhood has a higher rate of childhood poverty than 71.0% of U.S. neighborhoods.

What we choose to do for a living reflects who we are. Each neighborhood has a different mix of occupations represented, and together these tell you about the neighborhood and help you understand if this neighborhood may fit your lifestyle.

In the Branciforte Creek neighborhood, 62.2% of the working population is employed in executive, management, and professional occupations. The second most important occupational group in this neighborhood is manufacturing and laborer occupations, with 17.6% of the residents employed. Other residents here are employed in sales and service jobs, from major sales accounts, to working in fast food restaurants (11.3%), and 8.8% in clerical, assistant, and tech support occupations.

Languages

The most common language spoken in the Branciforte Creek neighborhood is English, spoken by 86.5% of households. Some people also speak Spanish (6.9%).

Ethnicity / Ancestry

Culture is shared learned behavior. We learn it from our parents, their parents, our houses of worship, and much of our culture – our learned behavior – comes from our ancestors. That is why ancestry and ethnicity can be so interesting and important to understand: places with concentrations of people of one or more ancestries often express those shared learned behaviors and this gives each neighborhood its own culture. Even different neighborhoods in the same city can have drastically different cultures.

In the Branciforte Creek neighborhood in Santa Cruz, CA, residents most commonly identify their ethnicity or ancestry as English (16.3%). There are also a number of people of German ancestry (14.3%), and residents who report Irish roots (13.8%), and some of the residents are also of Italian ancestry (10.2%), along with some Mexican ancestry residents (9.7%), among others.

How you get to work – car, bus, train or other means – and how much of your day it takes to do so is a large quality of life and financial issue. Especially with gasoline prices rising and expected to continue doing so, the length and means of one's commute can be a financial burden. Some neighborhoods are physically located so that many residents have to drive in their own car, others are set up so many walk to work, or can take a train, bus, or bike. The greatest number of commuters in Branciforte Creek neighborhood spend between 15 and 30 minutes commuting one-way to work (35.7% of working residents), which is shorter than the time spent commuting to work for most Americans.

Here most residents (50.8%) drive alone in a private automobile to get to work. In a neighborhood like this, as in most of the nation, many residents find owning a car useful for getting to work.