Naples is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 19,704 people and 92 associated neighborhoods, Naples is the 148th largest community in Florida.

Naples home prices are not only among the most expensive in Florida, but Naples real estate also consistently ranks among the most expensive in America.

Of important note, Naples is also a city of artists. Naples has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape Naples’s character.

Telecommuters are a relatively large percentage of the workforce: 34.60% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Naples is a major vacation destination. Much of the city’s population is seasonal: many people own second homes and only live there part-time, during the vacation season. The effect on the local economy is that many of the businesses are dependent on tourist dollars, and may operate only during the high season. As the vacation season ends, Naples’s population drops significantly, such that year-round residents will notice that the city is a much quieter place to live.

One of the nice things about Naples is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

If knowledge is power, Naples is a pretty powerful place. 63.74% of the adults in Naples have earned a 4-year college degree, masters degree, MD, law degree, or even PhD. Compare that to the national average of 21.84% for all cities and towns.

The per capita income in Naples in 2022 was $151,564, which is wealthy relative to Florida and the nation. This equates to an annual income of $606,256 for a family of four. However, Naples contains both very wealthy and poor people as well.

Naples is a somewhat ethnically-diverse city. The people who call Naples home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Naples residents report their race to be White, followed by Black or African-American. Important ancestries of people in Naples include German, English, Irish, Italian, and Polish.

The most common language spoken in Naples is English. Other important languages spoken here include Spanish and French.