Santa Rosa Beach is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of Florida. With a population of 22,737 people and four associated neighborhoods, Santa Rosa Beach is the 142nd largest community in Florida. Santa Rosa Beach has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Santa Rosa Beach, where the median household income is $108,995.00.

Santa Rosa Beach home prices are not only among the most expensive in Florida, but Santa Rosa Beach real estate also consistently ranks among the most expensive in America.

Also of interest is that Santa Rosa Beach has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 20.91% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Another notable thing is that Santa Rosa Beach is an extremely popular vacation destination. A significant portion of the population is seasonal. During the vacation season, the town experiences a large influx of people who take up residence in second homes they own in the area. As the vacation season ends, the population drops again, leaving behind a substantially quieter and smaller town.

Because of many things, Santa Rosa Beach is a very good place for families to consider. With an enviable combination of good schools, low crime, college-educated neighbors who tend to support education because of their own experiences, and a high rate of home ownership in predominantly single-family properties, Santa Rosa Beach really has some of the features that families look for when choosing a good community to raise children. Is Santa Rosa Beach perfect? Of course not, and if you like frenetic nightlife, it will be far from your cup of tea. But overall this is a solid community, with many things to recommend it as a family-friendly place to live.

One of the nice things about Santa Rosa Beach is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

Being a small town, Santa Rosa Beach does not have a public transit system used by locals to get to and from work.

The citizens of Santa Rosa Beach are among the most well-educated in the nation: 47.89% of adults in Santa Rosa Beach have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Santa Rosa Beach in 2022 was $75,462, which is wealthy relative to Florida and the nation. This equates to an annual income of $301,848 for a family of four.

Santa Rosa Beach is a somewhat ethnically-diverse town. The people who call Santa Rosa Beach home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Santa Rosa Beach residents report their race to be White, followed by Asian. Important ancestries of people in Santa Rosa Beach include English, Irish, Italian, German, and European.

The most common language spoken in Santa Rosa Beach is English. Other important languages spoken here include Spanish and Italian.