Rexburg is a medium-sized city located in the state of Idaho. With a population of 40,695 people and ten associated neighborhoods, Rexburg is the ninth largest community in Idaho. Rexburg has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Rexburg, where the median household income is $50,617.00.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 13.67% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because Rexburg has a very large number of students who are 18 years or older and in college, it is thought of as a college town. This has a major influence on local Rexburg lifestyle, entertainment, and culture in general. Life in Rexburg is very much tied to the academic calendar: when students return from the summer break in the fall, one will notice them out and about, buying groceries, out with friends, and generally getting re-acquainted with each other. In Rexburg people study hard and play hard, and there is ample opportunity to do both.

One of the benefits of Rexburg is that there is very little traffic. The average commute to work is 16.48 minutes, which is substantially less than the national average. Not only does this mean that the drive to work is less aggravating, but noise and pollution levels are lower as a result.

The citizens of Rexburg are among the most well-educated in the nation: 42.05% of adults in Rexburg have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Rexburg in 2022 was $21,417, which is low income relative to Idaho and the nation. This equates to an annual income of $85,668 for a family of four. However, Rexburg contains both very wealthy and poor people as well. Rexburg also has one of the higher rates of people living in poverty in the nation, with 32.50% of its population below the federal poverty line.

Rexburg is a somewhat ethnically-diverse city. The people who call Rexburg home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rexburg residents report their race to be White, followed by Asian. Rexburg also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 11.17% of the city’s residents. Important ancestries of people in Rexburg include English, German, Scottish, European, and Irish.

The most common language spoken in Rexburg is English. Other important languages spoken here include Spanish and Chinese.