Willmar is a medium-sized city located in the state of Minnesota. With a population of 21,892 people and five associated neighborhoods, Willmar is the 55th largest community in Minnesota.

A relatively large number of people in Willmar telecommute to their jobs. Overall, about 8.24% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 13.77 minutes getting to work every day.

In terms of college education, Willmar is somewhat better educated than the 21.84% who have a 4-year degree or higher in the typical US community: 25.31% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in Willmar in 2022 was $31,826, which is lower middle income relative to Minnesota and the nation. This equates to an annual income of $127,304 for a family of four. However, Willmar contains both very wealthy and poor people as well.

Willmar is an extremely ethnically-diverse city. The people who call Willmar home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Willmar residents report their race to be White, followed by Black or African-American. Willmar also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 25.63% of the city’s residents. Important ancestries of people in Willmar include German, Norwegian, Swedish, Irish, and English.

Foreign born people are also an important part of Willmar's cultural character, accounting for 17.68% of the city’s population.

The most common language spoken in Willmar is English. Other important languages spoken here include Spanish and African languages.