Brandon is a medium-sized city located in the state of South Dakota. With a population of 10,958 people and two associated neighborhoods, Brandon is the 13th largest community in South Dakota. Much of the housing stock in Brandon was built relatively recently. The construction of new real estate can often be taken as an indication that the local Brandon economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Brandon, where the median household income is $104,806.00.

Brandon real estate is some of the most expensive in South Dakota, although Brandon house values don't compare to the most expensive real estate in the U.S.

Also of interest is that Brandon has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in Brandon telecommute to their jobs. Overall, about 16.48% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because of many things, Brandon is a great place for families with children to consider. First of all, many other families with children live here, making Brandon a place where both parents and children are more likely to develop social ties with other families, as well as find family-oriented services and community. The city’s good public school district and large population of college-educated adults provide an environment conducive to academic values. With regard to real estate, Brandon has a high rate of owner-occupied single family homes, which tends to reflect stability in the local community. Finally, Brandon’s overall crime rate is lower than average for the country.

The citizens of Brandon are among the most well-educated in the nation: 40.64% of adults in Brandon have a bachelor's degree or even advanced degree, whereas the average US city has 21.84% holding at least a bachelor's degree.

The per capita income in Brandon in 2022 was $50,055, which is wealthy relative to South Dakota and the nation. This equates to an annual income of $200,220 for a family of four.

The people who call Brandon home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brandon residents report their race to be White, followed by Black or African-American. Important ancestries of people in Brandon include German, Norwegian, Irish, English, and Dutch.

The most common language spoken in Brandon is English. Other important languages spoken here include Spanish and Scandinavian languages.