Brandon is a medium-sized city located in the state of South Dakota. With a population of 10,837 people and two associated neighborhoods, Brandon is the 13th largest community in South Dakota. Much of the housing stock in Brandon was built relatively recently. The construction of new real estate can often be taken as an indication that the local Brandon economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Brandon, where the median household income is $110,806.00.

Brandon real estate is some of the most expensive in South Dakota, although Brandon house values don't compare to the most expensive real estate in the U.S.

Also of interest is that Brandon has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in Brandon telecommute to their jobs. Overall, about 18.85% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, Brandon is home to many people who could be described as "urban sophisticates". Urban sophisticates are educated, wealthy, executives and professionals, who have urbane tastes in books, food, and travel, whether they actually live in a big city, or choose to reside in a small town. In big or medium-sized cities, urban sophisticates tend to frequent art institutions such as opera, symphonies, ballet, live theatre, and museums.

Because of many things, Brandon is a great place for families with children to consider. First of all, many other families with children live here, making Brandon a place where both parents and children are more likely to develop social ties with other families, as well as find family-oriented services and community. The city’s good public school district and large population of college-educated adults provide an environment conducive to academic values. With regard to real estate, Brandon has a high rate of owner-occupied single family homes, which tends to reflect stability in the local community. Finally, Brandon’s overall crime rate is lower than average for the country.

Brandon is one of the most well-educated cities in the nation. 41.91% of adults in Brandon have at least a bachelor's degree. Compare that to the average community in America, which has just 21.84% with a bachelor's degree or higher.

The per capita income in Brandon in 2022 was $50,362, which is wealthy relative to South Dakota and the nation. This equates to an annual income of $201,448 for a family of four.

The people who call Brandon home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brandon residents report their race to be White, followed by Black or African-American. Important ancestries of people in Brandon include German, Norwegian, Irish, English, and Dutch.

The most common language spoken in Brandon is English. Other important languages spoken here include Spanish and Scandinavian languages.