Madison is also a college town, where lots of students live while attending area colleges. Because of the high percentage of people living in Madison enrolled in college, Madison has a number of services, amenities and opportunities geared towards the needs and activities of students.
Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 13.40 minutes getting to work every day.
The population of Madison is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 35.32% of adults in Madison have a bachelor's degree or even advanced degree.
The per capita income in Madison in 2022 was $33,897, which is middle income relative to South Dakota and the nation. This equates to an annual income of $135,588 for a family of four. However, Madison contains both very wealthy and poor people as well.
The people who call Madison home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Madison residents report their race to be White, followed by Native American. Important ancestries of people in Madison include German, Norwegian, Irish, English, and French.
The most common language spoken in Madison is English. Other important languages spoken here include Polish and Spanish.
