New London is a somewhat small city located in the state of Wisconsin. With a population of 7,524 people and two associated neighborhoods, New London is the 126th largest community in Wisconsin. New London has an unusually large stock of pre-World War II architecture, making it one of the older and more historic cities.Unlike some cities where white-collar or blue-collar occupations dominate the local economy, New London is neither predominantly one nor the other. Instead, it has a mixed workforce of both white- and blue-collar jobs. Overall, New London is a city of service providers, professionals, and production and manufacturing workers. There are especially a lot of people living in New London who work in food service (10.31%), sales jobs (8.70%), and office and administrative support (7.79%). Of important note, New London is also a city of artists. New London has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape New London’s character. New London is a small city, and as such doesn't have a public transit system that people use to get to and from their jobs every day.The education level of New London citizens is a little higher than the average for US cities and towns: 21.93% of adults in New London have at least a bachelor's degree. The per capita income in New London in 2022 was $25,871, which is low income relative to Wisconsin and the nation. This equates to an annual income of $103,484 for a family of four. However, New London contains both very wealthy and poor people as well. New London is a very ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 14.55% of the city’s residents. Important ancestries of people in New London include German, Swedish, Irish, Polish, and French. The most common language spoken in New London is English. Other important languages spoken here include Spanish and Polish.
