Denison is a medium-sized city located in the state of Texas. With a population of 26,446 people and eight associated neighborhoods, Denison is the 129th largest community in Texas.

Telecommuters are a relatively large percentage of the workforce: 9.69% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In terms of college education, Denison is nearly on par with the US average for all cities of 21.84%: 18.68% of adults 25 and older in Denison have a bachelor's degree or advanced degree.

The per capita income in Denison in 2022 was $34,603, which is upper middle income relative to Texas, and middle income relative to the rest of the US. This equates to an annual income of $138,412 for a family of four. However, Denison contains both very wealthy and poor people as well.

Denison is an extremely ethnically-diverse city. The people who call Denison home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Denison residents report their race to be White, followed by Black or African-American. Denison also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 16.21% of the city’s residents. Important ancestries of people in Denison include German, English, Irish, Italian, and Scottish.

The most common language spoken in Denison is English. Other important languages spoken here include Spanish and Polish.