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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.

Ashland, WI
Real Estate & Demographic Data






Ashland profile


Living in Ashland



Ashland is a somewhat small city located in the state of Wisconsin. With a population of 7,878 people and three associated neighborhoods, Ashland is the 119th largest community in Wisconsin. Much of the housing stock in Ashland was built prior to World War II, making it one of the older and more historic cities in the country.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 8.09% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the benefits of Ashland is that there is very little traffic. The average commute to work is 13.80 minutes, which is substantially less than the national average. Not only does this mean that the drive to work is less aggravating, but noise and pollution levels are lower as a result.

The percentage of people in Ashland who are college-educated is somewhat higher than the average US community of 21.84%: 25.86% of adults in Ashland have at least a bachelor's degree.

The per capita income in Ashland in 2022 was $29,817, which is low income relative to Wisconsin, and lower middle income relative to the rest of the US. This equates to an annual income of $119,268 for a family of four. However, Ashland contains both very wealthy and poor people as well.

Ashland is a somewhat ethnically-diverse city. The people who call Ashland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Ashland residents report their race to be White, followed by Native American. Important ancestries of people in Ashland include German, Irish, English, Polish, and Swedish.

The most common language spoken in Ashland is English. Other important languages spoken here include Polish and Italian.


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