New London is a somewhat small city located in the state of Wisconsin. With a population of 7,524 people and two associated neighborhoods, New London is the 126th largest community in Wisconsin. New London has a large stock of pre-World War II architecture, making it one of the older and more historic cities in the country.

Of important note, New London is also a city of artists. New London has more artists, designers and people working in media than 90% of the communities in America. This concentration of artists helps shape New London’s character.

Being a small city, New London does not have a public transit system used by locals to get to and from work.

The citizens of New London are slightly better educated than the national average of 21.84% for all cities and towns, with 21.93% of adults in New London having a bachelor's degree or advanced degree.

The per capita income in New London in 2022 was $25,871, which is low income relative to Wisconsin and the nation. This equates to an annual income of $103,484 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is a very ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 14.55% of the city’s residents. Important ancestries of people in New London include German, Swedish, Irish, Polish, and French.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and Polish.