New London is a somewhat small city located in the state of Wisconsin. With a population of 7,425 people and two associated neighborhoods, New London is the 126th largest community in Wisconsin. There's nothing like the smell of a brand new house, and in New London, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to New London, and putting down their money on brand new construction. New London’s real estate is, on average, some of the newest in the nation. New London does seem to be experiencing an influx of affluent people, because the median household income is $50,577.00.

And if you like science, one thing you'll find is that New London has lots of scientists living in town - whether they be life scientists, physical scientists (like astronomers), or social scientists (like geographers!). So, if you're scientific-minded, you might like it here too.

Being a small city, New London does not have a public transit system used by locals to get to and from work.

In terms of college education, the citizens of New London rank slightly lower than the national average. 16.88% of adults 25 and older in New London have a bachelor's degree or advanced degree, while 21.84% of adults have a 4-year degree or higher in the average American community.

The per capita income in New London in 2022 was $23,749, which is low income relative to Wisconsin and the nation. This equates to an annual income of $94,996 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is a very ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Asian. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 17.22% of the city’s residents. Important ancestries of people in New London include German, Swedish, Irish, Dutch, and French.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and Polish.