Superior is a medium-sized city located in the state of Wisconsin. With a population of 26,620 people and ten associated neighborhoods, Superior is the 30th largest community in Wisconsin. Superior has an unusually large stock of pre-World War II architecture, making it one of the older and more historic cities.

A relatively large number of people in Superior telecommute to their jobs. Overall, about 8.66% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 17.38 minutes getting to work every day.

In terms of college education, Superior is substantially better educated than the typical community in the nation, which has 21.84% of the adults holding a bachelor's degree or graduate degree: 29.06% of adults in Superior have a college degree.

The per capita income in Superior in 2022 was $37,690, which is middle income relative to Wisconsin and the nation. This equates to an annual income of $150,760 for a family of four. However, Superior contains both very wealthy and poor people as well.

The people who call Superior home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Superior residents report their race to be White, followed by Asian. Important ancestries of people in Superior include German, Irish, Norwegian, Polish, and Swedish.

The most common language spoken in Superior is English. Other important languages spoken here include Polish and Italian.