Whitewater is a medium-sized city located in the state of Wisconsin. With a population of 16,076 people and five associated neighborhoods, Whitewater is the 59th largest community in Wisconsin.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 11.02% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Whitewater is a small town where college students really create the town feel and character. So many small towns have lost population over the last 20-30 years that having the local college presence in the Whitewater area, with all of the energy of the students filling area dorms and apartments each fall, really helps Whitewater maintain a good economy.

One of the benefits of Whitewater is that there is very little traffic. The average commute to work is 18.67 minutes, which is substantially less than the national average. Not only does this mean that the drive to work is less aggravating, but noise and pollution levels are lower as a result.

The population of Whitewater is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 35.33% of adults in Whitewater have a bachelor's degree or even advanced degree.

The per capita income in Whitewater in 2022 was $22,533, which is low income relative to Wisconsin and the nation. This equates to an annual income of $90,132 for a family of four. However, Whitewater contains both very wealthy and poor people as well.

Whitewater is a somewhat ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Important ancestries of people in Whitewater include German, Irish, Albanian, Dutch, and English.

The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Chinese.