New London is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Connecticut. With a population of 27,560 people and seven associated neighborhoods, New London is the 38th largest community in Connecticut. Much of the housing stock in New London was built prior to World War II, making it one of the older and more historic cities in the country.

There are many members of the armed forces living in New London. You will notice when you visit or live here that some of the people you meet or see around town are employed by the armed services - even if they are not always in uniform.

Also of interest is that New London has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 11.00% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

New London is also a college town, where lots of students live while attending area colleges. Because of the high percentage of people living in New London enrolled in college, New London has a number of services, amenities and opportunities geared towards the needs and activities of students.

New London is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

New London has a lot of people who ride the bus to and from work. In fact, for its size, New London has quite a high level of public transit users. New London’s need for inexpensive transportation options for its citizens is quite high.

The percentage of people in New London who are college-educated is somewhat higher than the average US community of 21.84%: 28.95% of adults in New London have at least a bachelor's degree.

The per capita income in New London in 2022 was $33,888, which is low income relative to Connecticut, and middle income relative to the rest of the US. This equates to an annual income of $135,552 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is an extremely ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 34.44% of the city’s residents. Important ancestries of people in New London include Irish, Italian, English, German, and Polish.

In addition, New London has a lot of people living here who were born outside of the US (19.14%).

The most common language spoken in New London is English. Other important languages spoken here include Spanish and French.