New London is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Connecticut. With a population of 28,081 people and seven associated neighborhoods, New London is the 38th largest community in Connecticut. New London has an unusually large stock of pre-World War II architecture, making it one of the older and more historic cities.

There are quite a few people in the armed forces living in New London, and when you visit or drive around town, you will see military people in and out of uniform, shopping, enjoying life, and being part of the community.

Also of interest is that New London has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 11.59% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in New London, it is thought of as a college town. To the benefit of the many students in the area, New London provides a number of services, amenities and opportunities geared towards their needs and activities.

One of the nice things about New London is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

New London has a lot of people who ride the bus to and from work. In fact, for its size, New London has quite a high level of public transit users. New London’s need for inexpensive transportation options for its citizens is quite high.

In terms of college education, New London is somewhat better educated than the 21.84% who have a 4-year degree or higher in the typical US community: 28.54% of adults 25 and older in the city have at least a bachelor's degree.

The per capita income in New London in 2022 was $33,687, which is low income relative to Connecticut, and middle income relative to the rest of the US. This equates to an annual income of $134,748 for a family of four. However, New London contains both very wealthy and poor people as well.

New London is an extremely ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 35.48% of the city’s residents. Important ancestries of people in New London include Italian, Irish, English, German, and Polish.

Foreign born people are also an important part of New London's cultural character, accounting for 18.06% of the city’s population.

The most common language spoken in New London is English. Other important languages spoken here include Spanish and French Creole.